Business has the capacity, innovation and duty to carve a new path toward sustainability, says Karl Ostrom, PhD, in his latest white paper titled New Challenges Reshaping Corporate Social Responsibility. The co-founder and co-executive director of the Network for Business Innovation and Sustainability (NBIS) released his paper today at the 2014 GoGreen Seattle Conference.
“As usual, NBIS is pushing us all to the next level on our sustainability journeys with this new white paper,” said Toronto-based author and speaker Bob Willard of Sustainability Advantage. “Karl defines how companies can respond to the sustainability imperative and position themselves to thrive on a finite, crowded, resource-constrained, climate-destabilized planet. We urgently need new visionary benchmarks of environmentally and socially responsible business performance, and NBIS is helping to define them. Thanks, NBIS!” (more…)
An NBIS White Paper
Business has a demonstrated power to deliver results. However, too often these results are biased toward the benefit of shareholders and at odds with what makes our society a better place. A new type of corporation with a formalized purpose that includes generating positive impact for society in its core was needed.
Launching a new era of sustainable business, certified B Corporations and legal entities such as Benefit Corporations and Social Purpose Corporations combine business success with social and environmental responsibility and public accountability. As their number, diversity and impact increase, these companies are demonstrating the creativity and innovation that sustainable businesses can bring to our economy. (more…)