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Doing Well by Doing Good

The Core of Profitable Sustainability: The Future of Business Conference

By Karl Ostrom and Mary Rose, NBIS/Future 500

The key to successful business strategy includes answering the challenge to extend corporate citizenship beyond charitable giving, and to embody concern for public good within the design of products and services – “Doing well by doing good.” This new standard is, in part, a matter of self-enlightenment – we all need clean water, air, and the security of a global society that is not divided into “haves and have-nots.” But this elevated concept of corporate citizenship is also becoming a business requirement for success in the marketplace.
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New Law Makes State’s Paper Usage Leaner, Greener—Supports Local Paper Industry and Green Collar Jobs

FOR IMMEDIATE RELEASE
Contacts: David Quigg, Director of Marketing, Grays Harbor Paper
360-538-5664 Office, 702-525-3367 Cell
Mary Rose, NBIS 425-828-0982; Other Contacts Below

New Law Makes State’s Paper Usage Leaner, Greener—Supports Local Paper Industry and Green Collar Jobs

(Olympia, WA – May 6, 2009) – Under a new law signed today by Gov. Chris Gregoire, Washington state agencies and college campuses will be greener and leaner than ever in using paper products – further advancing state recycling and sustainability goals dating to the late 1990s.

At the same time, the new law creates a strong market incentive for paper mills to invest in technology and process innovations that will create blue-collar jobs in one of Washington’s oldest industries – paper making.
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